Technology and reputation of Citibank
Technology and reputation
were the best resources that Citibank can use in its operation. Citibank
were trying to use the technology to help customers reduced the risk,
time and cost. Also help corporate customers make business activities
easier.
Human Resources In order to satisfy customer’s needs,
Citibank ask their employees had professional training. In different
department, different area, Citibank had different requirement for their
employees.
wedding dresses Also, they asked their mangers to understand customers’ needs and build deeper relationships with customers.
Information
Systems Citibank can use its good reputation and special customer
services. Citibank had long history and have good reputation to help
firm build high position in the market.
wedding gowns
Also, their services could satisfy customers’ different needs.
Developing the S.W.O.T Analysis Internal – Comment on the relationship
of the S & W to T & O. Strengths: Good reputation, High
position, Good services, High investment, Strong technology support,
Weaknesses, High costs, Products couldn’t satisfy all customers’ needs,
Cut costs, Products not effective enough, Less partner relationship with
other companies, External, Opportunities
Customers needed more
different kind services. Every year technology investments in the global
financial service industry were growing about 4.2 percent. Customers
were expanding their business globally and become e-enable.
goddess wedding dresses
Changing global environment and economic. Threats: Changing global
environment, Strong competitors, Smart and tough customers, Outcry over
subprime mortgages, Hard to managing vendor and suppliers, Company’s
Competitive Position
Citibank’s competitive position was good
because it’s high investment, strong technology strong and good
services. Also, its long history and good reputation helps bank had a
better business image.
Cocktail Dresses
However, because changing global environment, Citibank had to face many
different challenges, such as, the economic crises, strong competitors
and tougher customers.
Review the Four Criteria of Sustainable Competitive Advantage and comment
Valuable
capabilities: Citibank had many resources to catch all these
opportunities and deal with all treat from external environment.
designer wedding dresses
Citibank were invested many resources to satisfy customers’ needs. It
could catch the new market and increase demand, also can offer the good
services to tougher customers. (Yes)