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Technology and reputation of Citibank

Technology and reputation were the best resources that Citibank can use in its operation. Citibank were trying to use the technology to help customers reduced the risk, time and cost. Also help corporate customers make business activities easier.

Human Resources In order to satisfy customer’s needs, Citibank ask their employees had professional training. In different department, different area, Citibank had different requirement for their employees. wedding dresses Also, they asked their mangers to understand customers’ needs and build deeper relationships with customers.

Information Systems Citibank can use its good reputation and special customer services. Citibank had long history and have good reputation to help firm build high position in the market. wedding gowns Also, their services could satisfy customers’ different needs. Developing the S.W.O.T Analysis Internal – Comment on the relationship of the S & W to T & O. Strengths: Good reputation, High position, Good services, High investment, Strong technology support, Weaknesses, High costs, Products couldn’t satisfy all customers’ needs, Cut costs, Products not effective enough, Less partner relationship with other companies, External, Opportunities

Customers needed more different kind services. Every year technology investments in the global financial service industry were growing about 4.2 percent. Customers were expanding their business globally and become e-enable. goddess wedding dresses Changing global environment and economic. Threats: Changing global environment, Strong competitors, Smart and tough customers, Outcry over subprime mortgages, Hard to managing vendor and suppliers, Company’s Competitive Position

Citibank’s competitive position was good because it’s high investment, strong technology strong and good services. Also, its long history and good reputation helps bank had a better business image. Cocktail Dresses However, because changing global environment, Citibank had to face many different challenges, such as, the economic crises, strong competitors and tougher customers.

Review the Four Criteria of Sustainable Competitive Advantage and comment
Valuable capabilities: Citibank had many resources to catch all these opportunities and deal with all treat from external environment. designer wedding dresses Citibank were invested many resources to satisfy customers’ needs. It could catch the new market and increase demand, also can offer the good services to tougher customers. (Yes)