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Assessing the EXTERNAL ENVIRONMENT
Human Resources
Stephen Miller, the CEO of Oasis, he has almost 30 years experiences in the aviation industry. He offered Oasis model. His experiences could help Oasis’s management team operate Oasis well.
Current Situation
Oasis Hong Kong airlines was the first company severs long-haul routes and low-cost airline in Asia. It was preparing for its inaugural flight. As a brand new company, wedding dresses Oasis was facing competed with companies which have good reputation, better services, high-cost and high-invest. Also, Oasis was facing public comments about their services after the inaugural flight.
Oasis was a newcomer in the aviation industry. Stephen Miller offered proposal of its investment; it invested by Raymond Lee, Lee’s wife Priscilla, Allen Wong (Chairman and CEO of VTech Holdings) and Richard K. Lee (founder of Trinity Textiles). Oasis’s vision was be the first long-haul, low-cost airliner in Asia. wedding gowns The mission of Oasis was offered passengers economical and practical products and services. Oasis’ value was competed with these companies which have good reputation, better services, high-cost and high-invest by offer customers good quality products and services.
Strategic Managers
The General Environment
The connections between countries were increasing because economic globalization. People’s purchasing power was also increasing; they would love to spend more time and money on travel and air freight.
Oasis’s home base was Hong Kong. Hong Kong is a very important trade port in the world. Also, each week, Hong Kong international airport had flights between Hong The CEO of Oasis Hong Kong Airlines was Stephen Miller, who has almost 30 years experiences in the aviation industry; he also was the ex-CEO of Hong Kong Dragon Airlines. goddess wedding dresses As aforementioned, Miller was the one who offered the proposal of Oasis’s investment. Miller and his management team were achieving a goal which was making Oasis success.
Kong and over 140 destinations in the world.